Uku case study
Uku — case study

Maximizing Efficiency in Accounting

1 year with Uku and we can serve 38% more clients.💰 Couldn't imagine life without Uku.
Annika
Annika R.
Aaroni Accounting Services

Challenge

Help accounting & financial service teams move from Excel to online when managing their clients, team & tasks.

Problem

They had trouble tracking what services they promised to provide and how much time each task took. "Are we charging our client fairly?" they asked. "What was Michelle working on?" was the confusion when she fell ill one day (COVID - remember that?).

There was 3 core pains:
Lack of transparency of work
Data disorganization
Complicated billing
Even if you have seen a small team achieve great results before, this is still going to blow your mind! Check out Uku.

The full practice management SaaS developed by a software house, today competing with the top players in its field, like Karbon and Financial Cents.

Just a brief time ago, in 2018, the accounting-tech field didn't even exist that much. The pain was real however! Accountants managed their recurring tasks in Excel.

Oh the fear, when a colleague decided to exit the company…
Building Uku is an ongoing challenge. We're constantly pushing boundaries, integrating AI potential with Rain's vision of a smart assistant for accountants. It's tough, but revolutionizing accounting practice management keeps us motivated every day.
A photo of Jaanus Lang
Jaanus Lang
Artify founder & CTO

Solution

Well fear no more ‘cause Artify delivered Uku!

A highly customizable CRM: keep it lightweight or make it elaborate 
Client workflows: all your client services listed and kept as tasks to make sure all of them get done on time
Project workflows: customizable project templates to plan and execute internal or external commitments
Time tracking: 5 different and convenient ways to make sure you know how much time something took and what you were actually working on. All additional services finally make their way to the invoice!
Team collaboration and effective planning of upcoming work!
Performance reporting: team performance, pending tasks, service quality, flextime etc.
Detailed analytics: are we delivering more or less than we promised
Email integrations & automations to skip sending the same emails each month manually
Dynamic billing solution & invoicing that helps to automate any client agreements you can think of and send out those invoices too
Fully integrated with top accounting softwares
And a lot more… check out getuku.com
And all of this with a beautiful user interface! Nothing boxy! Only sunshine (at the end of the day if you complete your tasks) and purple owls.

Uku has been in continuous development for over 5 years. Artify develops as well as maintains the live system on a daily basis. The team has grown from 4 to 14 members, whereas the service itself is  used by 5000+ specialists worldwide - and the user base keeps expanding.
Uku case study
Uku case study
Uku reporting
Uku time tracking
Uku branding
Uku branding
Uku landingpage
Uku signup flow
Uku project management
Uku fast billing process
Uku automated billing
Uku Flextime management
Uku vacation management
Uku client agreement monitoring
Uku client portal
Uku client portal

Artify As An Innovation partner

When you partner with Artify, know that you’re getting the whole package.

We don’t just develop software, we make people’s daily work easier, more intuitive - we optimize processes and future proof the architecture. Your system will be able to grow and scale as your business expands.

Uku’s clients don’t know to ask for such a high level of innovation and usability. The Artify team really goes above and beyond with their product concepts.
Maile
Maile Roosmäe
Product Owner at Uku
For Uku, Artify also did the full setup of analytics, sales & marketing tools.

For the Uku growth team it has been an absolute pleasure having an IT partner that understands the value of domain rating and knows how to help increase valuable traffic to the site.

“They are not only our IT partner. Artify is our strategic growth partner. We plan tactical activities together!
Plus, our clients confirm - no other tool is as beautiful and a joy to use as is Uku!
Rain
Rain Allikvee
Uku visionary

Process

We offer our cooperation partners only modern full solutions

Artify’s full service model includes

Analysis and process mapping
Branding, Visual identity, Website design, Design system
Digital product and web application design and validation with real users
Creation and development of software architecture
Project management
Testing (QA)
Marketing strategy & SEO
Sales process
Artify team works on SCRUM principles. It is unreasonable to create a long waterfall type development plan as business needs nowadays change too quickly. User needs are clarified on an ongoing basis and users validate what has been developed by testing it out in real life!

Every week we have product review sessions with the main users and product owners. We present new features and additions to the system as well as talk through customer feedback. As we work in weekly sprints (plan the work week every Monday) we’re very quick to adapt to changing needs and priorities.

Results

Average 120% yearly growth
20 new countries / markets in 3 years
Domain rating 15 -> 52 in less than a year
5000+ daily users

Experience Uku service

getuku.com

Updated: July, 2024

What’s next?

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Margot Roodi

Margot Roodi

CEO, business and people manager

Experienced IT project manager, strengths coach, a people person in charge of customer and partner relationships. Will find a way for any project, team, operation to succeed. She likes running, but only if she can go for a swim and bike ride first! Because you’ve got to at least try - or tri?

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margot@artify.ee

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+372 5344 1514